Ekaterina Dovzhenko

There’s a very good quatation: “PR is the action which allows you to transform black into white and white into black”.

Sportsmen, scientists and musicians excite me.

I am a highly impressionable person. At times I do need other people’s emotions and pictures. It makes me go to the cinema.

I can get relaxed in a short period of time, four days are enough.

My mom is still grieving about her daughter sliding in sloppy bags on a board, wishing I looked more of a glamorous girl in a trendy ski costume.

I like the way the French interpret fashion. I can just type in some random word combinations in a search engine and find some absolutely fresh websites, I just adore to surf in these resources. For instance style.com can be compared to “Vedomosti”: if it says so it will be so.

I love Paris. From time to time I tend to stick to the rule: “ Everything is so dull here, it’s high time to start off to Paris to visit my friends”. I like to find myself there, to draw inspiration there, but it’s even cooler to come back to Moscow full of energy, having a great amount of plans, to cut it short with a fresh and amusing equipment.

I can and I love to read. Azamat Tseboev is most likely the only dignified writer since the times of Pelevin… Well, I also think about my brother.

We’ve spoilt men without being aware of having done so. We just began to go by their rules, to penetrate their ideas. What do you think the trendy approach about 30-years-is-high-time-to-get-married is? Nothing more than men’s intrigues, they are really spoilt by female attention nowadays. That is the way they can be popular with young girls till they are 60 or more.

I adore to walk under the rain. I’ve got special rubber boots and a big umbrella for this purpose.

I always have the clubbing in a spontaneous way. I am not of the kind to prepare myself for the whole Saturday to go to a club.

I guess there’s not enough spiritual unity when it comes to relationship. Everything seems to be so blank, glamorous and stereotypical.

While at the University my major working task was to find gender aspects about the French advertising. I mean I tried to figure out the way the advertising specialists use female images. Let’s take for instance a beautiful photo picturing a car and a girl wearing bikini just in front of it. So the 25th frame is like: “Now that you buy such a car you’ll most likely get such a girl”.

When people ask me what my favourite place is I always name Murmansk. You have polar day, polar night there… New-comers treat this phenomenon as magic.

In Russia a brand won’t be on demand until it’s not promoted. If you happen to go out in some crazy dress and you don’t belong to trendsetters you are going to be asked about the origin of the dress. Once you fail to name some well-known brand everybody will most likely decide that the stuff under discussion must be cheap, though looking good.

I am extremely good at chilling out in other countries. I guess the underlying reason is the fact that you won’t meet your disco-mate at some negotiations or for example you are not going to figure out a disgusting photo of yours at some site afterwards.

My life motto is: ”There’s nothing accidental”. I mean there are no accidental acquaintances and events. “Occasion is the form God acquires to look at you” according to Mark Levi.