Darya Starovoitova

General director

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«I like to socialize with people superior to me in a number of aspects. This obviously motivates me to move ahead»

I have a kind of “an A student” syndrome. I am all about internal perfectionism which makes me value the same trait in the people I communicate with.

I’ve got too little free time to waste it on reserved and cunning people.

My whole life is about hectic rush. I tend to house a dream for a long time, and once “I want” gives way to “I need”, I burst into acting in a wink. You just have not to speed up at the stage of “I want”. It’s because you need some time to really figure out whether you “need” this or not.

The periods when I am always on the move, constantly working and talking, rushing somewhere and have just four hours to have a nap, give way to quiet breaks from time to time. These are the moments when I become totally unsocial: I want to see my dearest and nearest only and devote maximum time to me myself. My behaviour can remind you of that of some granny: I walk alone in the park, go to bed not later than 10… And the tick! It’s just like somebody turns on some internal switch and I am again on! I guess these transformations could be more gradual, my friends getting offended you know… But it would be dull otherwise.

Russian Premium: sell your apartment and buy a new car.

When I embark on a new company (this may be a disadvantage of mine) and notice that everything goes awry here I straightly ask: “What are you doing here? It’s all wrong! You all are going to make me sick soon. We need to do it differently!” (laughing)

There were times when Russian people used to put on all the best at once to demonstrate their welfare. Nowadays lux seems to be more ecological and decent.

Working in a club sphere is an important experience for me. Before I entered my boss had warned the male team about the fact in advance. Briefing can be displayed like this: “Guys, we are going to see a girl from a decent family in, she graduated from MGIMO so be good boys!” First the guys did their best to substitute tough words with awkward “holy-moly”. Though the environment was a bit strange for me, to put it mildly, these people made me wiser, stronger and more goal-oriented.

I am against affectation and plastic operations. If a man asks me to upgrade my breast, lips, nose, he’d better search for another one but with all these upgrades included, because it won’t be me after all this. We are meant to keep what we are naturally gifted instead of sticking to the following: “Overtake to the needle, cut it down and doze”.

“Get there by all means” is not my cup of tea. Parties make a certain aspect of socialization for me, being far from obligation.

Breaking clubbing stereotypes: 1) not all go-go girls have sex with the guests; 2) not all girls sell themselves; 3) not all men come to clubs to pick somebody up; 4) not all people working in clubs take drugs; 5) not all clubbers are cynic and unfaithful.

I like to socialize with people superior to me in a number of aspects. This obviously motivates me to move ahead.

People need idols to align with. Some align with our Lord, others — with Alena Apina. Tastes differ.

At times I try to irritate people on purpose in order to avoid unwelcomed party.

The two are really close to each other when one of them can get in his dotage in the presence of the other: fool around, throw the pillows, loll in the snow, let them be 30, they having read the whole of Nietzsche and Schopenhauer.

A person, sincerely loving himself, never doubts the fact that he deserves only the best.

I don’t believe that there’s something I am not able to do. We all can do everything, the rest being merely a question of wish, desire and self-belief. 99% of us were born into the conventional light of a typical Russian maternity hospital. So we all got the same start. Well, it’s just somebody preferred waiting to working.

The pillars of my life are quite trite: home, family, my cat and a good book at my bed. If these values harmonize I feel happy.

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