Natalya Ryumina

Because I work in PR, I’m obliged to know everything about everyone.

Everyone else goes to the clubs to get a break from their offices, while we usually get a break from our clubs in the offices.

Nocturnal lifestyle narrows my social circle. It’s happened before that my friends had to come to some club in the middle of the night just to see me.

Clubbing industry deprives a woman of her private life completely! How do you explain to a man that you really are on a meeting on a Friday night?!

The negotiations I conduct are always more like a “life-view-exchange” style. It’s far easier to get anything signed that way.

I’m a fan of Starbucks, I’ve got this addiction: I get out of the car, buy a coffee, walk along the Pokrovka, look around, enjoy the moment, contemplate one or two things I have in mind. Most of the time, I do it alone. It’s like some kind of a reload for me.

I’ve mastered the skills of bike riding last summer. My friends keep saying: ‘Come one, why aren’t you screaming, you’re a girl, after all!’ But I don’t feel scared even at the speed of 240 km/h. It’s just really cold.

I enjoy doing things that make me challenge my fears and overcome myself. I used to be horrified of heights, but now I’m doing rock climbing.

There’s a place where my heart belongs — Bali. It’s the island of grand chill-out. You can go wakeboarding or surfing, or you can just lie on the beach. Everything is so slow and hasteless there, nobody ever stresses about a thing… The real Indonesian will never climb a palm to get a coconut, after all, it will still fall down sooner or later. If you see someone climbing a palm, it’s a Russian in search of action.

Laptop is my eternal friend, I sleep with it, wake up to it, and “have breakfast with my classmates” (“Classmates” (“Odnoklassninki”) is the name of one of the Russian social networks — TN).

My phone is also stuck to me. Even when I’m eating out somewhere, I’m talking. I’m always talking: I talk when I fall asleep, I talk when I wake up. If I’m not talking, everybody knows straight away that something must have happened.

It might sound stupid, but after I’ve read the book “Secret”, it looks like my life has become somewhat easier. It was a friend of mine, DJ Memphisa, who recommended this book to me. I was quite sceptical about the whole thing at first, but after I’ve read it, I started believing that we can materialize our thoughts. I then tested the idea discussed in the book on traffic jams, I said to myself: ‘I’m going to think that there are no traffic jams!’ Sounds funny, but there were no traffic jams!

We’re living the whole new age, the age of colossal opportunities, we can choose to work where we want to work, go where we want to go, so I don’t see the point of turning oneself into a zombie through the nine-to-five type of lifestyle.

Sometimes I wish I was a blonde, the one that doesn’t understand anything.

The best is the enemy of the good. That’s the way I see it. You have to know when to stop.

A girl must be independent to at least some degree. Like my grandfather likes to say: ‘You must always have enough money for tights and make-up’. The funniest part is when a girl buys a present for her man using the money that he gave her.

Domestic chores make the most toilsome job. You don’t get paid for it every month, you don’t get praised for your achievements. If my husband comes to me after 15 years of marriage and says: ‘Thank you so much! We have a wonderful family, a cosy home, and well-mannered kids’, — to me that would be a greater accomplishment than my career.

The person I hold up as an example for myself is my friend and former boss Vsevolod Sherbakov, particularly his views on life, work, people, his persistence. Whatever hardships he has to experience, he still never gives up. Even if he falls, he always finds the courage within himself to get up and carry on. It doesn’t happen too often that you meet people of such determination and wisdom.

I want to go Milan on my own for two days. To take a walk, think about stuff, feed the doves on the square. It all sounds so trivial, but I really want to do it!

My every morning starts with exercise. I prefer strength training. I’m not a fan of places where 10 people have to prance around in a confined space like some kind of antelopes.