Susan Woo

When I was about ten, my mom tried applying asian traditions to my upbringing. Every morning she would use a special notebook to write out a list of tasks for the day that I had to complete. And every evening all she found in the notebook was my drawings. Those were the sketches of clothes I dreamt of wearing.

I was a disobedient child. I turned around and said to my parents that what I wanted to do was design clothes. I then entered the Cornell University School of Design, where, apart from styling, I also studied art history and took up a few courses in business planning.

Great looks are a matter of a few minor accessories, not tonns of flashy rubbish.

To be honest, the most wonderful time of my life was when I was working for Chanel. It’s a major brand that serves as inspiration to millions of people! If you work for Chanel, you always go for the best.

Nowadays, just being a wife and a mother isn’t enough. Women want to receive education, build a career of their own, achieve goals they set for themselves. To find oneself in a contemporary world, one has to be a strong woman.

Modern people are already past the stage when they were willing to throw away a hundred dollars on a T-shirt, just because it was some really cool designer that came up with it. What they’re eager to pay for now are either ideas, or high quality, or a successful combination of both.

People have come to realize that the greatest beauty in this world is the one created by nature. As for me, I treat everything that surrounds me with great respect.

The market is saturated with clothes marked as “organic”, but majority of it are one-size-fits-all T-shirts and jeans. Whereas I make stylish and comfortable clothes one can wear both to work and for going out. In my opinion, this could be a very prospective field.

I love men’s clothing, partly because I admire the perfection with which it adjusts to the body of the person wearing it.

I’m not a tall person, so I often resort to the help of a tailor who fits the garments for my body. I believe that even the cheapest thing can look gorgeous as long as it suits you ideally. That’s the fundamental principle of my style.

I think that it’s wrong to only live in present day, unbothered by what our legacy for the next generations is going to be. Our kids must grow up to see the same jewels we once admired, and it lies within the power of each single one of us to do everything possible to preserve this beauty for them.

The most multipurpose thing is a jacket. This clothing item possesses the ability to metamorphose to match any style. You can wear it in the morning, in the evening — any time and any place. However, the only case when a blaser can be awarded the title of a multipurpose thing is if it’s tailored perfectly and fitted for the body of its owner and made of decent material.

Cameron Diaz is one of those women who are worth looking up to. She’s not very young, but she’s comfortable with her age. She’s extremely beautiful, but it’s not the glamorous gloss that attracts one’s attention to her, but her personality. She’s sexy, smart, attractive, and she cares about preserving our planet. In my view, Cameron combines all the qualities every woman should possess.

Russian girls are distinguished by strong character and inborn beauty. And what I particularly admire is that they’re not afraid to look feminine. They like prints, bright colours — extreme modesty is definitely not their thing!

My parents have just got back from a trip around Russia where they have literally fallen in love with Moscow. Shopping here is just awesome! I hope that Russians will appreciate my concept of eco-friendly style.