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GOOGLE? NO, GOGGLE!

Wearing expensive accessories whenever and wherever is, no doubt, pleasant. Even on a mountain slope. Of course, this doesn’t mean that you have to outrun the wind on the steepest mountainsides of Val d'Isère, being packed with Pucci, but you definitely should acquire the new winter gadget Ski Goggle by Dolce&Gabbana.

Curious to know why? It may sound banal, bust this thing is real must-have of this winter. Ski Goggle is not just a glamorous accessory, but really is an essential item for a trip to a ski resort. It has a wonderful streamline construction and sophisticated, minimalistic hi-tech design. Cutting-edge technologies, used in Ski Goggle manufacturing, provide you with sheer comfort: the lenses are made of polycarbonate, which guarantee UV-protection, and dual air vents prevent fogging.

Apart from maximal field of vision Ski Goggle gives you the feeling of implication in something elevated. It is referred not only to the sea level, but to the stereotyped images of ski equipment. Elastic band of this mask is labeled with Dolce&Gabbana logo, and its buckle is decorated with a polished metal plate.

This model is presented in two variants: black with golden lenses and white with specular ones.

EVERYTHING IS GOOD, WHEN YOU HAVE A HOOD!

There’s no bad weather for professional sportsmen. Champion’s title demands great endurance: the trainings continue even when it rains, or snows – no indulgencies. In order to provide sportsmen with necessary comfort the third (in succession) Nike employee Jeff Hollister had invented Athletics West club 32 years ago. Now it is the Mecca for the best athletes of America. The club had gathered the best distance runners, who had been training throughout the year.

In 1977 Jeff Hollister had developed a hoody, made of fleece AW77. And for several decades this hooded jumper is an essential part of professional athletes’ outfit. Nowadays the design of this hoody evolved, but its intent remained the same: to warm athletes before and after the competitions.

But today this waterproof jumper warms not only professional sportsmen. Having a very actual silhouette it will give a warm to everyone willing to combine style and comfort in his outfit. One would think that sportswear can’t be fashionable. Nike Sportswear decided to cast back that point of view and set up a whole photo-project and call the photographer David Sims and the stylist Karl Templer in for participation. Maria Sharapova, Sophia Butella, Raphael Nadal, Alexandre Pato, Coby Bryant and Lebron James were cast as models.

The photography period lasted for three months and took place in four different cities of the world! The sport has never been that much glossy.

Oh, the rains starts to pour… Go for a hoody!

RARE BEAUTY

Playing glamorous tough-girls isn’t a novelty for American top-model Devon Aoki. For several years her Miho, samurai warrioress from “Sin City”, has been heating the imagination not only of the comics-fans, but of true connoisseurs of woman’s beauty. And that happens not only because this shortest super-model in the world (165 cm), tight-laced in a sexy suit, slicing and dicing her foes. Her image truly depicts the modernity.

Beautiful bones of her face, combined with courage and visual image of the model – that’s what compelled Italian brand RARE to invite Devon Aoki to participate in the photo-shoot for the fall-winter collection advertising. The theme of dualistic nature of a person, tender and elevated on one side and bidding defiance to the crowd from the other, became the leitmotif of the whole collection. Vigor, emotional, provocative and sometimes just beautiful, a bit blasé and looking down upon the others – that’s how this exotic girl will be presented on RARE advertisements this season. And not only on those advertisements!

Every girl can bring a bit of irreproachable luxury into her life, even casual style will do – she just needs to juxtapose different things properly. This season RARE clamours against conformity and encourages to live with emotions and to surprise others. Glamrock-style strass-decorated dresses, trenches with camouflage prints, angora and viscose bead-decorated t-shirts, cotton jersey sequin-garnished t-shirts and, the collection’s hit, silk-velvet military-style lapelless jacket – all these ideas can become the real fetish for those, who are not afraid to combine jeans with fur, tux with t-shirt or Scottish chequered jacket with sport fit trousers.

By the way, RARE committed the photography part to the trust of well-known Italian photographer Michelangelo di Battista, whose portfolio contains works for such brands as Moschino, Kenzo, Chanel and for the leading fashion magazines Vogue and GQ.

TAKE YOUR TIME!

Having broken china by its previous collection of sterling silver, Thomas Sabo brand decided not to lose ground and started another revolt. This time its designers set up a provocation and presented the brand’s first-ever collection of watches. Now Maltese crosses, skulls, Chinese dragons and other insignia, having become iconic among the brand’s fans, will conduct not only the style, but the time as well.

The collection of watches is an absolutely new concept for Thomas Sabo, but the brand started its very history with bold ideas and decisions. This experiment resulted in 59 (no more, no less) different models that formed three lines with self-explanatory titles: Rebel at Heart, It Girl and Classic. Every line became the incarnation of a specific city character and therefore reconstructed a megalopolis in miniature.

Are you an avid non-conformist? Does every reference to fashionable trends put you into fright? Rebel at Heart will show your attitude to the whole world and will unfix all your established notions about modern elegance. Broad dual leather straps, decorated with silver elements, clear-cut forms and no frills – you’ll always be confident in time accuracy and in yourself.

And It Girl doesn’t need to know the exact time, hence the faces of the watches of that line are almost completely stripped of any digits. The color palette also reminds of unembarrassed attitude towards life: white, pink, decorated with gems and hippie symbols, stylish and with a tint of luxury – such an accessory allows you to be the woman whenever and wherever.

And for those, to whom watches are just a practical accessory, Thomas Sabo offers the Classic line. Take your time!

NATION’S PRIDE

The concept of H&M brand reflects fashionable modern trends in the best way possible: the genius of fashion is more important than material values – isn’t it the decision, which more and more people come to? Design and creative ideas move to the forefront in the context of contemporary economic situation, and the price plays the minor part (however insulting it may seem to it).

That’s exactly the position that attracted attention of the legendary French brand Sonia Rykiel to H&M. Sonia Rykiel has always been distinct in urge to think about all the women. The collaboration of two titans of fashion market resulted in the new collection of lingerie and accessories (winter 2009 and spring 2010), which will be presented from the 5th of December not only in H&M stores, but also in central Sonia Rykiel boutiques all around the world!

French fashion house, founded by “knitwear queen” Sonia Rykiel and famous for its modern images handling, will introduce the atmosphere of joyful chic to the H&M stores. The designers tried to breathe the spirit of Paris with its perfection, originality and color revel into H&M stores.

“The lingerie collection ‘Sonia Rykiel pour H&M’ is a wonderful opportunity to make Rykiel’s production accessible to almost every woman in the world”, – says Natalie Rykiel, President Art-Director of fashin house Sonia Rykiel.