Larisa Evans:

- So, Larisa, you’ve got involved into business. Is it somehow connected with art?

— Brilliant negotiating can surely be referred to art. Moreover an opportune word or joke or let’s say even grimace can all be regarded as genuine art. I am for one learning so far. Hope nobody will get aware of the fact, but I can be pretty easily rammed. Once a person is strongly motivated I can be an easy pray for him on the assumption of his offering me best conditions. I guess afterwards I can pretty regret about the deal, but what's done cannot be undone.

- You seem to be a really sincere person, a person who is not likely to tell lies. Tell me, do people have to lie much in business?

— You can never know: you can come across manipulation, deception, meanness, whatever.

-Don’t you mean that you also deceive?

— Well, I can’t say that I do, but it happens at times that it’s just not exactly the truth that I state (laughing). Take for instance cases when people call me all days long and offer me to buy advertising. That is when I have to say that advertising budgets are done, it might be not the way it is though. Of course I tell lies in fact, but what I do practically is just eliminate process, which interferes with successful operation. If you count it is a lie, than I definitely do lie.

- Well, I guess it’s more of a diplomatic reply than a lie. Let’s arrange it in a different way: can business do without lies?

— It’s all about some certain extent of lies. Personally I don’t believe in it, advertising is a case in point, being myself involved into the latter though. I never buy hugely promoted products. I prefer following my own intuition and personal experience. I test everything on my own back and that of my cat’s. I mean it’s he, who comes first, me following.

- What about fashionable tendencies?

— They can get really freaky, you know. I’ve recently happened to look through GO magazine, where they advice men to wear a kind of leggings. Who follows this, I wonder? I reckon it’s a silly thing to do to blindly go by the fashion. I’ve for one found a brilliant way out: I pick out some trendy articles, emphasize the role of accessories without screwing up about the things they count to be fashionable at the current season. Still it’s great to be in trend or even walk as the very trend setter! In my sphere there are a number of entities that are destined to status correspond, like bags, watches, shoes, the rest of the clothes being everybody’s private business.