AROUND THE WORLD: What’s your destination?

When it comes to travelling, fashion magazines unanimously dart off to search for trends. And that is really an unwelcome work as the all-our-guys-being-there tendency can be much of a delusion. Taking into consideration the complexity and certain dullness of travelling preferences analysis, they prefer to rely on word-of-mouth to point out the trendy directions.

The routine looks like this: a travel editor, being exhausted by his meditations whether winter in Andamans is trendy or not, or, for instance, whether it’s weird to recommend skiing in Davos, pressures the colleague, responsible for society column. So here he stands, sparkling threateningly with his restless mad eyes and demands the very fresh data on celebrities’ preferences. Where is a restaurant keeper Petrov going to bring his young wife? Where is celebutante Sidorova going to show her new skiing costume, sparkling with constellations of rhinestones? Fingering her coil of hair, the society columnist will recall yesterday’s talks at the charitable party and will issue a portion of rumours: Sidorova has rented a shale in Saint-Moritz for some other ten years, so it’s only natural that all of her novelties will be shown in the mentioned above place; as for Petrov, he brings every new wife of his to Miami first, the current year being not an exception.

That is the moment when the travel editor is about to moan, understanding the total “untrendiness” of the places. But the gossip columnist can possibly save the situation and recall that the gallery owner Ivanova mentioned her having been greatly inspired by «Lima Peru» album by Mario Testino. So she heads her way to Lima. That is the time of real joy for the travel editor, he kissing and hugging his colleague. It will take him just about a day to hand in the article with coloured photos and vivid title, from which the readers are going to know that there can be nothing more profound that going to Peru this season; they will also learn that Lima is not merely a city of oxymorons but also New-York, London and Goa taken together. No doubt all our guys are already booking tickets to get to the place.

Depending upon the magazine’s strength of words, this little exaggeration can really launch a tendency to put one’s life at stake going to beautiful if dangerous Lima. In other case it will be just left unnoticed. After all this is not always about trends. In reality both celebrities and mere mortals have got their own favourites, they stay addicted to for years, gloss magazines forecasts having nothing to do with these preferences.

EGYPT

I believe nobody will be surprised if I say that Russians are still visiting Milan and Sardinia, London and Dubai. What would you say if I state the ultimate popularity of the old good Egypt, which can be compared to crimson jackets in the way they slipped into obscurity? While you consider Hurghada and Sharm-el-Sheikh to be only visited by fussy families with babies, you will be surprised to meet the most stylish people from Moscow there. As a matter of fact, photographers, stylists, models and lifestyle-journalists head for the moderate, familiar and close Egypt to spend a week here and really relax in the breaks between photoshoots and such other events in exotic countries. No doubt it strikes nobody to reveal such trite holiday plans. It’s only after they are back, they can carelessly notice while showing their bronze tan: “Oh, I was so sick and tired of Moscow, that I bought a ticket and left the very same evening. I just couldn’t bear it all any more”. This kind of explanation can proclaim the character as a hazardous and brisk person, a person of spontaneous decisions which all excludes the possibility to seem “all inclusive” fan to people.

The reputation is rescued, no victims.